If, like me, you’ve been able to catch up with some reality TV recently you may have seen an episode of Keeping Up with the Kardashians where the family turned to PR professionals for media training. You might be surprised (or not) to hear that, according to the programme, this was the first media training session they have ever received.
The Kardashian-Jenner family wanted to learn ways to represent themselves as business women and to help them get through difficult interview questions. Even though you might not think you need the same type of media training as the Kardashians, some of the key rules still apply!
Here are some of the things you can learn from the Kardashians:
Watch it back
First off, it is always important to watch your interviews back, however difficult that might be. How you are coming across might be different to how you think and seeing yourself and noticing some bad habits will help you become aware and less likely to make the same mistakes again.
Body language is very important and can tell someone a lot about you, sometimes more than what you say. Make sure you are confident, engaged and don’t look uncomfortable.
Always be prepared
There might be questions you don’t want to talk about but it helps to have answers prepared in case they do come up. Kris didn’t like being asked about her ex-husband and her answers were wordy and could be misinterpreted. However when she had a chance to prepare for the questions she made sure her message was clear and concise. You are the only person who can control how you react, so prepare how you will answer possible questions in advance.
Use interviews as opportunities to include key messages
Kourtney just laughed when she was asked about her plans for when her children grow up and find out about her ex-boyfriend’s bad behaviour. Instead she could have used it as an opportunity to turn the situation into a positive and talk about her love for her children and how she has thought this through and planned for her children’s future.
If even the Kardashians consult with a professional to help get the best results from media interviews, isn’t it time you did too?