April 5, 2012

Getting a feel for working in PR

Orchard has been taking part in the IoD Management Shadowing Scheme (sponsored by KPMG) and for a few days this week we have had Laura Butler in the office with us. Laura is really keen to get into PR and plans to study it at degree level after she finishes studying at The Grammar School next year – so she seemed like the ideal candidate to come along to Orchard and see what a manager does here. She will write a report and give a presentation on her experience later in the year, but for a sneak preview – we asked what she thought of her short time here…

The end is nigh for my time at Orchard PR and I can safely say I have thoroughly enjoyed myself and learnt a great deal about the industry I hope to become part of one day.

My few days here have really surprised me as this is certainly not your average 9-5 desk job. It was good to see early on that PR would not just be about being in an office when straight away, before I’d even had the chance to take my jacket off, I was off to the Guernsey Press to get a real understanding of how working with the media and PR go hand in hand and are key in this industry.

During the time I’ve spent here I’ve witnessed client meetings, brainstorming and seen how you need to have one eye on the media at all times. I’ve learnt that timing is everything in PR – it’s not all about being punctual but having an understanding of how the media and the clients’ days pan out.

I have enjoyed my week at Orchard and have learned a great deal from Brooke and the team. I have seen the process of how the local paper is made and even helped give out Easter goodies to the rest of the media around the island. Doing my management shadowing at Orchard has certainly shown me that in PR no two work days are the same and this is why I’m glad I chose to do the scheme and will hopefully (fingers crossed) work in the industry in the future.

Posted by Brooke.

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