So – that was 2011. With just a couple of short weeks to the end of another hectic year in PR it’s time to step back and take stock of 2011; the highs, lows and downright crazies; and give you a hint at the biggest events of the year in Orchard’s world.
First up the team have been thinking about their personal experiences, and we’ll be finishing off the year with more posts on our PR industry highlights (and lowlights) and a look forward to 2012.
So what have the best bits of 2011 been for Orchard PR?
Brooke: The Waitrose branch openings, all five of them, were a PR highlight for me. The stakeholder parties that we organised were hard work but brilliant fun – seeing The Farmhouse and La Mare Vineyards transformed and hundreds of eager guests arriving to find bespoke Guernsey and Jersey themed cocktails and Heston and Delia inspired food creations was amazing.
Steve: I’ve enjoyed working with some well-known grandmasters of the media such as Alastair Stewart and Robert Peston, but also some relatively unknown, yet impressive, journalists in the trade press and local media.
Chloe: I can’t believe I have only been at Orchard nine months, so many great things have happened. The one day that particularly stands out is the one I just could not stop grinning – I was so excited when I got to type “Conde Nast” into my contacts.
Pieter: Filming and editing the videos for the Foster Care Campaign was the highlight for me. It is such a worthwhile project and I was pleased to be able to use my skills to be help young people in Guernsey find a foster family.
Harry: Meeting Judge Jules at Fusion Nightclub! I co-ordinated all of his media interviews and he was really friendly, even letting Chloe and I have a photo taken with him. His set was amazing and the Orchard PR crew partied until the Fusion house lights came on.
Catherine: Personally, achieving a distinction for my CIPR Advanced Certificate and being promoted to senior account executive were my best moments of 2011. I think they show that I’ve made some pretty big strides in my PR career this year.
Emma: The Orchard team won six new clients in the space of two months near the end of the year which just shows that, even in uncertain economic times, people recognise the need to use specialists in communications to make their voices heard by the right people.
Come back to the Orchard Blog tomorrow for our top PR industry highlights of 2011.
Posted by Chris.