Being an accredited practitioner is recognition of a PR professional’s commitment to development and requires two consecutive years’ completion of the CIPR’s continuing professional development scheme.
Account directors Brooke and Di, and account manager Dan, have earned the recognition through a combination of seminar and workshop attendance, volunteering, online training and self-directed learning. Dan has also completed the CIPR’s Advanced Certificate in PR.
Managing director Steve Falla said: “CPD is something we are very proactive about at Orchard. Gaining accredited practitioner status takes commitment and we are all very proud of our team’s professional credentials.”
Orchard currently has six recognised professionals: account director Harriet Black is also an accredited practitioner while managing director Steve Falla and account director Chris Chilton both hold ‘Chartered Practitioner’ status.