Video Production
Video is a powerful tool, now accounting for 82% of internet traffic, and viewers retain 95% of a message when watching it in a video compared to 10% when reading it in text. We produce videos that make an impact, change behaviour and compel viewers to find out more about your organisation.
How can you use video in your marketing strategy?
- Capture key moments and insights from your events
- Position your spokespeople as thought-leaders with analysis and insight
- Communicate complex issues in helpful explainers
- Attract new talent highlighting your organisation’s culture
- Showcase a new product or service
- Connect and engage your people with internal messaging
Sustainable video production
We are proud that our videos make an impact on our audience, but when it comes to the environment, we are determined to minimise our impact as much as possible.
We are the first organisation in the Channel Islands to be awarded BAFTA’s Albert award for sustainable video production. In addition, we have opened a dialogue with the CIPR to encourage them to seize the opportunity to facilitate sustainable video/digital content production in the communications industry.
What can we all do? One resource which can helps us all is from the Count Us In project, where it identifies 16 practical steps that we can take to reduce our carbon pollution. We have a long way to go on our journey, but this, and our commitment with ESI Monitor, is a good place to start.
