Video

Video accounts for 80% of global internet traffic.

With eight billion daily video views on Facebook and more than 1 billion YouTube users – video is beginning to dominate almost every social media platform.

Consumers are overwhelmed with content, placing a huge amount of importance on creating engaging content which cuts through noise. Knowing what you want to achieve from video from the start is important so that we can develop ideas, create content that will help you to succeed in your objectives and make the most of your investment.

Orchard will work with you to understand your requirements and agree your objectives before the creative process begins. We’ll go through a detailed briefing process to ensure we’re clear on what the content needs to include (from key messages to cut away shots).

An insurance company and a youth charity might seem like a strange collaboration, but what ties us together is cutting-edge technology. Take a look at our video about our partnership with @YouthCommsGsyAld. #PowerofPartnership

Posted by First Central Insurance & Technology Group on Wednesday, 17 April 2019

An introduction to JB Parker's. We look forward to seeing you there soon.

Posted by J B Parker's Bar & Cellar on Thursday, 16 August 2018

This can be:

  • delivered as a stand-alone component to share via social media, embed into blogs and websites
  • delivered as part of a multimedia communications package that includes a press release, photographs alongside audio and visual content

Essential video

(Suitable for market commentary, new appointments, frequent updates)

  • Includes creative ideas, scripts, filming treatment and pre-production, lighting, camera operator, director and all equipment
  • Maximum 1 interviewee/contributor
  • Maximum 1 filming location
  • Cutaway shots
  • Up to 1 hour filming
  • Editing time
  • One round of minor approvals/re-edits
  • Royalty-free stock music from Orchard’s library
  • 30-45 second video
  • HD digital download and social media versions

Enhanced video

(Suitable for events, short promotional films, educational and ‘how to’ videos, case study/success stories)

  • Includes creative ideas, scripts, filming treatment and pre-production, lighting, camera operator, director and all equipment
  • Maximum 2 interviewees/contributors
  • Maximum 1 filming location
  • Cutaway shots
  • Up to 2 hours filming
  • Editing time
  • Royalty free stock music from Orchard’s music library
  • One round of minor approvals/re-edits
  • Recommended no more than 1 minute in length
  • HD digital download and social media versions

Premium video

(Suitable for strategic campaigns, explainer videos, training videos, internal communications, large events, milestone celebrations, corporate videos)

  • Includes creative ideas, scripts, filming treatment and pre-production, lighting, camera operator, director and all equipment
  • Maximum 4 interviewees/contributors
  • Maximum 2 filming locations
  • Cutaway shots
  • Up to 8 hours filming
  • Editing time
  • Wide range of bespoke music
  • Two rounds of minor approvals/re-edits
  • 2-5 minute video
  • HD digital download and social media versions
  • Animated logo design

The Digital Content Team

Mike Wilkins

Mike Wilkins

Digital Content Director

Digital content director Mike joined Orchard PR after spending more than 15 years working for the BBC. He is a well-known figure in our region having presented the BBC Channel Islands news. With an eye for content that engages an audience, Mike is always looking for strategic ways of using video and digital content to help clients connect with their target audience. He brings with him a wealth of journalistic and broadcasting experience and is a key member of our media training team. Prior to working in journalism and PR, Mike was a usability management consultant and maintains a keen interest in technology. Away from work, Mike plays the piano (badly) and still thinks he can play football.

01481 251251 | mike@orchardpr.com

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Megan Thoume

Megan Thoume MCIPR

Digital Content Executive

Megan develops, edits, plans and produces a variety of innovative digital content to enhance Orchard’s digital offering. This includes creating videos, images, designs and infographics for use online, at events and on social media. She uses her skills to implement social media and digital marketing initiatives and manages day-to-day campaigns as well as supporting colleagues on a range of clients. Megan has a degree in Media Production from the University of Winchester and first joined Orchard as an intern. Soon after she became a permanent member of the team and has subsequently completed the CIPR Professional Certificate. In her free time, you’ll find Megan relaxing in the sun with a glass of prosecco or binge watching a series on Netflix.

01481 251251 | megan@orchardpr.com

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