92% use it, do you?

Video content is one of the most effective and popular ways to reach target audiences. It can evoke strong emotions and allow your organisation to tell your story in ways that text and images cannot. For example, the simple video below triggers an emotional response within 60 seconds.

An impressive 92% of businesses have indicated in a survey of Channel Island marketing professionals that they plan to use videos in their social media strategies in 2023. This goes to show how critical video has become.

Video provides an excellent opportunity to present your products and services or showcase your company values, culture, and mission. Plus, it helps to establish trust and foster relationships with potential customers. Still not convinced? Here are some points to consider:

• Video is incredibly versatile and suitable for interviews, demos, case studies, how-to guides, and more.

• It has a broad reach across multiple platforms, such as social media, websites, emails, and more.

• It can be repurposed for multiple uses, improving return on investment.

• Video is proven to boost SEO.

While video can be an effective tool to increase brand awareness, it is important to remember that it is not the only marketing tactic. It should be used with and complement other marketing activities such as SEO, content marketing, email marketing, and more.

Overall, video is essential to any marketing strategy and should be prioritised to take advantage of its many benefits. If you’re keen to use video to increase your reach and visibility, build relationships, and drive more sales, then contact mike@orchardpr.com.