Investment in talent propels Orchard forward

Communications agency Orchard has promoted Sophie Bonakdar from Senior Account Executive to Account Manager, underscoring its commitment to fostering and rewarding exceptional talent. 

Since joining the business in July 2022 Sophie has proven her prowess in communications; her experience in building an extensive and loyal client base through networking and strong communication skills has been invaluable, gaining new clients for Orchard. 

As well as executing impactful communications campaigns and onboarding new clients, Sophie has demonstrated her social media expertise by consistently delivering first-class training for Orchard’s clients. In her new role as Account Manager, Sophie will take charge of a wider portfolio of clients, overseeing day-to-day campaign activity while continuing to ensure exceptional client service.  

Brooke Kenyon, Managing Director, Orchard said:

“Nurturing professional development and investing in people contributes greatly to the agency’s success and Sophie’s journey exemplifies this perfectly. What she has brought to the team in terms of social media knowledge and client service is fantastic and I am excited to see what she achieves in 2024 and beyond.” 

Sophie is also the vice president of Guernsey's Young Business Group. Before joining Orchard, her professional journey included a decade in luxury retail after graduating with a degree in metalwork and jewellery design.