Senior hire and off-island outlook at Orchard

Orchard has appointed Nathanial Eker-Male as Account Director and expanded its horizons by joining L’Attitude, an international network of PR agencies.

Nathanial previously worked at Orchard as an Account Manager and has 10 years’ experience in PR and PR-adjacent roles, including working as a copywriter and journalist. He was most recently at London-based PR agency GOLD79, where he managed clients including Park Plaza Hotels and Comvita manuka honey.

In his new role Nathanial will lead on flagship Orchard accounts including VisitGuernsey and Hand Picked Hotels. He will also work closely with Orchard’s Managing Director of Strategy and Agency Growth, Brooke Kenyon, to drive new business on and beyond the shores of Guernsey and Jersey.

As part of the agency’s growth strategy, Orchard has also joined L’Attitude, an international network of PR and creative agencies that spans over 30 territories. Orchard will be the Channel Islands’ representative in the network, and it now has access to collaborations with agencies in major locations from London to Paris to Sydney. This new connection will prove invaluable for Orchard’s clients with offices in multiple jurisdictions.

Brooke said:

“Orchard is pursuing an ambitious growth agenda and welcoming Nathanial back to the agency and joining L’Attitude are key to achieving that. Nathanial has gained valuable experience and his skills and knowledge are going to be of huge benefit to our clients, agency, and team. He’s a natural communicator and our clients are going to love his boundless enthusiasm and broad industry expertise.

“Joining L’Attitude demonstrates how Orchard continues to take our client offering to the next level. We are excited by the opportunity to work with other agencies and provide our clients with a truly global service. We also look forward to getting to know our contemporaries across the world and exchanging best practice.”