Everyone likes to chuckle away at social media mistakes – some people even like to consider the serious implications of what happens to businesses on the receiving end. But I like to stay positive. Social media is a great opportunity and, provided you manage the risks, it can have great rewards too.
Which area of PR is for you? Steve recently contributed to Jenna Lee‘s blog Threeps after she asked a few PR professionals to give their pros, cons and advice when considering which avenue to take. Here’s his take on why agency life is so great.
The annual Oxford and Cambridge boat races took place last Saturday and, along with settling an old sporting rivalry for another year, brought up the thorny issue of media coverage for men’s and women’s sport.
At Orchard we have always ‘grown our own’. Our employees are all actively involved in professional development and we have helped many people start a career in PR. The latest step for us has been to launch an apprenticeship programme.
The Guernsey Press have been crowned Guernsey’s sharpest media minds, bringing an end to their long wait to regain the Orchard Media Quiz title. Not since 2008 have the Press taken home the top prize, Channel TV and BBC Guernsey having shared the honours since then.
Six months into life in the Orchard and it’s the question that I most often get asked when people find out that I work in PR; what is that? It’s not just a question proffered by the uninitiated though; it was also the first question asked by the course leader of the CIPR Advanced Certificate which I recently started studying.