Building a new online home for the Guernsey Housing Association
The Guernsey Housing Association (GHA) has provided 900 rented, shared ownership and key worker homes in Guernsey since 2002, with a number of developments in the pipeline. With a growing number of residents, the not-for-profit’s team was increasingly dealing with day-to-day queries in person as its ageing website wasn’t equipped to effectively deal with enquiries. A need was identified to create a portal which was fit for purpose to deal with the requirements of more than 2,200 tenants across 35 developments, plus act as a ‘shop window’ for prospective applicants to the GHA’s partial ownership and rental schemes.
Showcasing a slice of life on potato peel pie island
The long-awaited release of the film ‘The Guernsey Literary and Potato Peel Pie Society’offered an unmissable opportunity for Locate Guernsey to capitalise on the benefits of moving to the island that inspired the film. But how would the Orchard team ensure that Locate Guernsey’s messaging about moving lock, stock and barrel to Guernsey gained media coverage, alongside messages in the media from Studio Canal and Visit Guernsey driving people to watch the film and visit the island?
Re-launching a much-loved establishment with a drink on the house
The team at Moores Best Western Hotel had invested £1 million transforming the hotel’s bar into JB Parker’s Bar and Cellar. Now they were ready to throw open the doors to welcome islanders to the space, complete with a rediscovered wine cellar, charcoa and fresh menu. How could Orchard PR’s team find an innovative way to tell the JB story to a wide ranging audience, including consumers, business press and UK hospitality trade press?
Livingroom’s award wins
Previously when Livingroom entered the prestigious International Property Awards it became the first Guernsey agency to be recognised at the awards and won in both categories it entered – Best Estate Agency in Guernsey and UK Estate Agency Marketing. This time, Livingroom wanted to go further and entered three awards – Single Office Guernsey, Best UK Real Estate Agency Website and Best UK Real Estate Agency Marketing. Orchard was tasked with helping to write copy for the submissions and telling Livingroom’s story to the judges.
The 3 Colleges
In 2017 ‘The Three Colleges’ came together as a group, and with Orchard’s support, lobbied the island’s politicians to retain funding for the colleges after Education, Sport and Culture proposed an unacceptably low offer of future funding.
The main issue was one of perception. As fee paying schools, there was a question among States members and their constituents as to why ‘The Three Colleges’ require tax-payer funding. The communications strategy needed to place this question at the very heart of its campaign and answer it by explaining the colleges’ model of funding and the significant positive benefits the colleges offer Guernsey.