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The Ask
King Charles and Queen Camilla’s July 2024 visits to Jersey and Guernsey marked a right royal opportunity for hotel group Hand Picked Hotels. With the group’s focus on luxury British tradition, this was a great opportunity to host a fun activation that the media would be interested in covering.
- 9pieces of media coverage
- 1dedicated radio interview
- 217,135reach
The Result
To maximise significant media interest around the Royal visit, Orchard created a competition where the first five people named Charles or Camilla to call each of the hotels in Guernsey and Jersey would receive a free afternoon tea for two. This included the Grand Jersey Hotel & Spa, L’Horizon Beach Hotel & Spa, Fermain Valley Hotel and St Pierre Park Hotel, Spa and Golf Resort.
Orchard oversaw a creative photoshoot featuring the hotels’ General Managers enjoying a perfectly laid out afternoon tea, and featuring vintage royal crockery ensured the media would have a strong set of images to accompany the story.
The competition generated 9 pieces of media coverage reaching 217,135 people including a dedicated radio interview for General Manager of the Grand Jersey Hotel & Spa Tim O’Sullivan on BBC Jersey.
Creativity and fresh ideas are invaluable in the world of luxury hospitality, and Orchard truly brings both to the table. Their work on our ‘Royal-Tea Alert’ campaign was a shining example of innovative storytelling, capturing the excitement of the Royal Visit while delivering an engaging and memorable experience for our guests. Their ability to craft a campaign that was both playful and sophisticated ensured maximum impact, generating excitement and reinforcing our brand’s commitment to exceptional hospitality. It was a pleasure to collaborate with such a talented and strategic team.
Susie Campanella Head of Partnerships and Publications, Hand Picked Hotels.
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